Spring Street Boutique is Charlottesville’s largest independent boutique.
Any boutique nowadays has to be online, not only for brand visibility but also because customers’ habits are changing. Sometimes, a customer needs time before buying a new piece of clothing. Trying it on in the physical boutique and being able to buy it later online has to be an option.
In order to bring Spring Street Boutique to the online market, we first proposed the website design that would fit best with the Boutique’s mindset. Something clean but also dynamic and colorful was needed.
A crucial aspect of online fashion is how to present the products. For clothing, human models need to wear the clothes in order for the customer to have the most faithful representation of what the product looks like. After photographing each of the products, we designed attractive banners with different models.
For the website to be dynamic, we also built the Blog and connected the homepage to the existing Instagram of the Boutique.
What We Did
- Visual Design
- Front-End Development
- WordPress Development
- Product Photographs
- Model Photographs
- WordPress Training
- Support Documentation